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Social Media

Employers are utilizing many forms of electronic communication that use web-based and mobile technologies. You can use social media tools for networking, to connect with recruiters and hiring managers, to highlight skills and abilities, and to find job openings.

  1. What are the benefits of using social media in my job search?
    • Expand your network quickly through friends, colleagues and their contacts
    • Research organizations to learn about the industry, management and employees
    • Build credibility and influence by providing relevant and interesting articles, commentary and insights
  2. How can I find jobs using LinkedIn?
    LinkedIn is the world's largest professional network with 250 million members in over 200 countries and territorie. The site enables members to create business contacts, search for jobs and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network and also view the profiles of their own contacts. Users can also give and ask for recommendations from colleagues. It is important to have a complete and up-to-date profile and be “active” on the site.Joining a LinkedIn group is a good way to connect with others who have similar professional interests. There you can post questions, find out about jobs and ask for informational interviews. Go to the “Groups” tab on LinkedIn, type in the group name and click to be added to the group. You might want to join some of the following groups:
  3. Alumni associations
    Career Rocketeer
    Jobs (#1 LinkedIn Jobs Group)
    Job Angels (Hiring for Hope)
    Linked: Career (Career Management Best Practices)
    Linked: HR (#1 Human Resources Group)
    Links for Shrinks
    National Association of Social Workers (NASW’s Official Group)
    National Association of Social Workers (NASW) state chapters
    Network of Professional Social Workers
    USA Jobs Network
    USC Non-Traditional Social Work
    USC Military Social Work and Veteran Services
  4. How do I use Facebook in my job search?
    You can also join common-interest user groups on Facebook, including those organized by workplace, school or college.

    Here are some ways you can leverage your network of Facebook friends:
    • Add a resume and/or summary to your profile (remove personal information before posting)
    • Tap into your network; ask friends if they know of any opportunities or ask for introductions
    • Search key words or your professional title to find people and groups that align with your interests
    • “Like” organizations of interest; follow their status updates to track what’s going on
    • Participate in discussions with employees at these target companies
    • Be mindful of your personal brand; be professional and sensible about what you say and do online (Employers may use social media to perform preliminary background checks.)
    • Search for Facebook pages by USC Suzanne Dworak-Peck School of Social Work co-hort/graduation year to connect with your peers and other social work-targeted pages:
      NASW – CA
      NASW – CA New Professionals Network (NPN)
      USC Suzanne Dworak-Peck School of Social Work
      Facebook page for your cohort
      Alumni Association
      Student Caucus
  5. How can I use Twitter to research agencies/organizations for my job search? Twitter is a free social networking and microblogging service that enables its users to send text-based messages of up to 140 characters in length known as tweets to friends or followers. Used in conjunction with LinkedIn, job search engines and other job sites, Twitter can help you make connections, find job listings and build a personal brand that will help boost your career and expedite your job search.
    • Follow companies you would like to work for, as well as professional associations, to stay abreast of social work hiring trends in your area
    • Look for employer-posted information, including open positions and news that will help you prepare for an interview
    • Establish yourself as knowledgeable in your area of interest; tweet about the latest articles, news or research related to your field
  6. Why is it important to network and make connections online and in-person? Oftentimes, many jobs are not posted, or they are filled before they are posted. Increase your chances of being the “first in line” to apply for jobs by meeting individuals who work in the organizations you want to be a part of or who can refer you to someone who can hire you. Approximately one-third of all jobs are filled by employee referrals.
  7. Where can I get additional information to help me get started on Facebook, LinkedIn and Twitter?